Last updated: July 25, 2026

Day One UAE (“Day One UAE,” “we,” “us,” or “our”) operates this online store, website, and related services, including the information, content, features, tools, products, customer support, and other services made available through them (collectively, the “Services”).

Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services to you.

This Privacy Policy explains how we collect, use, disclose, retain, transfer, and protect personal information when you:

• Visit or browse our website;

• Create or use a customer account;

• Place, pay for, return, or cancel an order;

• Subscribe to marketing communications;

• Contact customer support;

• Submit a review or other content;

• Interact with our advertisements; or

• Otherwise use or communicate with us through the Services.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy. Where applicable law requires consent, we will request your consent before carrying out the relevant processing.

If there is a conflict between this Privacy Policy and our Terms of Service concerning the collection, use, or disclosure of personal information, this Privacy Policy will apply to that matter.

1. Who Is Responsible for Your Personal Information?

For purposes of applicable data-protection laws, Day One UAE is generally the controller of personal information collected through the Services. This means that we determine why and how that information is processed.

Shopify and certain other service providers may act as processors on our behalf or as independent controllers for particular processing activities, depending on the service involved and applicable law.

2. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been effectively anonymized or de-identified so that it can no longer reasonably identify you.

The information we collect depends on how you interact with the Services, the features you use, the products you purchase, your location, and the technologies or applications enabled on our store.

Contact and identification information

We may collect:

• Your name;

• Email address;

• Telephone number;

• Billing address;

• Shipping or delivery address;

• Country or region;

• Company name, where applicable; and

• Other contact information you provide.

Account information

If customer accounts are available, we may collect:

• Login credentials;

• Account identifiers;

• Saved addresses;

• Preferences and settings;

• Wishlist information;

• Account activity; and

• Information necessary to authenticate or secure your account.

You are responsible for maintaining the confidentiality of your account credentials. Please do not share your password or login details with another person.

Order and transaction information

We may collect information about:

• Products you view;

• Products added to your cart or wishlist;

• Purchases and order history;

• Order values and currencies;

• Returns, refunds, exchanges, or cancellations;

• Discounts or promotional codes used;

• Delivery and fulfilment status; and

• Correspondence concerning your order.

Payment information

Payments are generally processed by Shopify Payments or other third-party payment providers. Full payment-card details are normally submitted directly to the applicable payment provider and are not made available to us in full.

We may receive limited payment and transaction information, such as:

• Payment method;

• Billing address;

• Transaction status;

• Payment confirmation;

• Transaction identifier;

• Fraud-screening results; and

• Limited card information, such as the card brand or last four digits, where provided by the payment processor.

Please do not send full payment-card numbers, bank credentials, passwords, or other highly sensitive financial information to us by email or through ordinary customer-support messages.

Communications and customer-support information

We collect information you provide when you communicate with us, including:

• Customer-support requests;

• Emails and messages;

• Product questions;

• Complaints;

• Return or refund requests;

• Feedback;

• Survey responses; and

• Any documents, photographs, or other information you voluntarily submit.

Device, network, and technical information

When you access the Services, we and our service providers may automatically collect:

• Internet Protocol address;

• Device type;

• Browser type and version;

• Operating system;

• Device identifiers;

• Network information;

• General location derived from your IP address;

• Referring website or source;

• Pages viewed;

• Links selected;

• Session information;

• Date and time of access; and

• Diagnostic, error, and security information.

Usage and shopping activity

We may collect information about how you use the Services, including:

• Search terms;

• Products and collections viewed;

• Time spent on pages;

• Cart activity;

• Checkout activity;

• Interactions with emails or advertisements;

• Marketing attribution data; and

• Other browsing or engagement information.

Marketing preferences

We may collect:

• Whether you subscribed to email or SMS marketing;

• Your consent records;

• Communication preferences;

• Unsubscribe requests;

• Advertisement interactions; and

• Information used to measure campaign performance.

Reviews and user-submitted content

If the Services permit reviews, comments, photographs, testimonials, or other public submissions, we may collect and display the information you choose to submit.

Content posted publicly may be visible to other users and may be copied, shared, or used by others. Do not include confidential, financial, identification, or other sensitive personal information in public content.

Fraud-prevention and security information

We may collect or generate information used to detect or prevent fraud, abuse, unauthorized access, chargebacks, unlawful activity, or threats to customers, our business, or the Services.

Sensitive personal information

We do not intentionally request sensitive personal information through ordinary use of the Services. Please do not provide information concerning your health, biometric identifiers, government identification numbers, account passwords, or other highly sensitive matters unless we specifically request it for a legitimate and lawful purpose.

3. How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you

For example, when you:

• Place an order;

• Create an account;

• Complete a form;

• Contact us;

• Request a return or refund;

• Subscribe to marketing;

• Enter a promotion; or

• Submit a review.

Automatically

We may collect information through:

• Cookies;

• Pixels;

• Tags;

• Software development kits;

• Local storage;

• Server logs;

• Analytics technologies; and

• Similar tracking or measurement tools.

From Shopify and service providers

We may receive information from companies that help us operate our business, such as:

• Shopify;

• Payment processors;

• Delivery and fulfilment companies;

• Analytics providers;

• Marketing platforms;

• Customer-support systems;

• Fraud-prevention providers;

• Website-hosting or cloud-service providers; and

• Applications connected to our Shopify store.

From advertising and business partners

Where permitted, we may receive information from advertising networks, social-media platforms, referral partners, affiliates, or other commercial partners.

From publicly available or lawful third-party sources

We may obtain information from publicly available sources or third parties where permitted by applicable law.

4. How and Why We Use Personal Information

We may process personal information for the following purposes:

Providing and fulfilling the Services

We use personal information to:

• Process and fulfil orders;

• Process payments;

• Arrange delivery;

• Send order and delivery updates;

• Provide customer accounts;

• Manage returns, refunds, exchanges, and cancellations;

• Remember preferences and cart contents;

• Provide product recommendations;

• Respond to customer requests; and

• Provide other features of the Services.

Communicating with you

We use personal information to:

• Provide customer support;

• Respond to questions or complaints;

• Send service-related notices;

• Confirm transactions;

• Communicate policy or operational changes; and

• Maintain our business relationship with you.

Marketing and advertising

Subject to applicable law and your choices, we may use personal information to:

• Send promotional emails or messages;

• Provide offers and product recommendations;

• Measure advertising effectiveness;

• Build or use advertising audiences;

• Show relevant advertisements on our website or other platforms; and

• Understand how customers interact with our marketing.

You may withdraw marketing consent or unsubscribe at any time. Unsubscribing from promotional communications will not prevent us from sending necessary non-promotional messages about your account, orders, security, or customer-service requests.

Personalization and improvement

We may use information to:

• Personalize your shopping experience;

• Recommend products;

• Improve our website and products;

• Understand store performance;

• Diagnose technical problems;

• Conduct research and analytics; and

• Develop new features or services.

Security, fraud prevention, and loss prevention

We may use information to:

• Authenticate accounts;

• Secure transactions;

• Prevent fraud and chargebacks;

• Identify malicious or unlawful activity;

• Investigate suspected misuse;

• Protect customers, employees, and business partners; and

• Maintain the security and integrity of the Services.

Legal and regulatory purposes

We may process information to:

• Comply with applicable laws;

• Maintain tax, accounting, and transaction records;

• Respond to lawful government, regulatory, or court requests;

• Establish, exercise, or defend legal claims;

• Enforce our agreements and policies;

• Investigate policy violations; and

• Protect our legal rights and the rights of others.

5. Legal Grounds for Processing

Where applicable law requires us to identify a legal basis, we may process personal information on one or more of the following grounds:

• Performance of a contract: Processing is necessary to accept, fulfil, deliver, return, or refund an order or otherwise provide requested Services.

• Consent: You have given clear consent, such as for certain marketing or non-essential cookies.

• Legitimate interests: Processing is reasonably necessary for operating, securing, improving, or promoting our business, provided those interests are not overridden by your rights.

• Legal obligation: Processing is necessary to comply with applicable legal, accounting, tax, regulatory, or law-enforcement requirements.

• Protection of rights and safety: Processing is necessary to prevent fraud, protect users, respond to security incidents, or establish and defend legal claims.

• Other lawful grounds: We may process information where another lawful exception or authorization applies.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect processing lawfully carried out before the withdrawal.

6. Cookies and Similar Technologies

We and our partners, including Shopify, may use cookies and similar technologies to:

• Operate essential website functions;

• Keep products in your cart;

• Remember preferences;

• Authenticate accounts;

• Secure the Services;

• Measure website performance;

• Understand visitor activity;

• Personalize content;

• Measure marketing campaigns; and

• Deliver or measure advertising.

Some cookies are essential for the Services to function. Others, including analytics or advertising cookies, may be optional depending on your location.

Where required, we will request consent before using non-essential cookies. You may manage your choices through our cookie banner, the Cookie Preferences link in the website footer, your browser settings, or other privacy controls made available through the Services.

Blocking certain cookies may affect the availability or operation of parts of the Services.

Third-party tools or pixels may place or access their own cookies. Their processing is governed by their respective privacy notices as well as applicable law.

7. How We Disclose Personal Information

We may disclose personal information only as reasonably necessary for the purposes described in this Privacy Policy.

Shopify

Our store is hosted by Shopify. Information submitted through the Services may be processed by Shopify to provide, secure, personalize, and improve the ecommerce platform and related services.

Depending on the Shopify features enabled on our store, Shopify may also process information for its own purposes or combine information from interactions across Shopify-powered merchants. Customers may review Shopify’s Consumer Privacy Policy and use Shopify’s Privacy Portal to learn more about Shopify’s processing and available choices.

Vendors and service providers

We may disclose information to vendors providing services such as:

• Ecommerce hosting;

• Payment processing;

• Order fulfilment;

• Shipping and delivery;

• Information technology;

• Cloud storage;

• Website analytics;

• Customer support;

• Email or SMS delivery;

• Advertising;

• Fraud prevention;

• Accounting; and

• Professional advisory services.

These providers are permitted to process information only for authorized purposes, subject to their contractual and legal obligations.

Delivery and fulfilment partners

We may provide necessary contact, address, and order information to couriers, warehouses, manufacturers, suppliers, customs agents, or fulfilment partners so that they can process and deliver your order.

Marketing and advertising partners

Subject to applicable law and your consent choices, we may disclose information to advertising networks, analytics companies, social-media platforms, or marketing partners to measure campaigns or provide targeted advertising.

We do not sell personal information in exchange for money. However, certain disclosures involving advertising cookies, pixels, or audience-matching services may be considered a “sale,” “sharing,” or use for “targeted advertising” under some privacy laws.

Where required, you may opt out through the data-sharing opt-out page, “Your Privacy Choices” link, Cookie Preferences link, Global Privacy Control setting, or by contacting us.

At your direction or with your consent

We may disclose information when you request or authorize us to do so, such as when you:

• Select a delivery provider;

• Use a social-media integration;

• Use a third-party login feature;

• Request that information be sent to another party; or

• Participate in a promotion involving a partner.

Affiliates and corporate group members

We may disclose information within our corporate group, where applicable, for internal administration, customer support, security, accounting, or other legitimate business purposes.

Business transactions

Personal information may be disclosed or transferred in connection with a proposed or completed:

• Merger;

• Acquisition;

• Reorganization;

• Financing;

• Sale of assets;

• Insolvency;

• Bankruptcy; or

• Transfer of all or part of our business.

Any recipient will remain subject to applicable privacy obligations.

Legal, regulatory, and safety disclosures

We may disclose information where we reasonably believe disclosure is necessary to:

• Comply with applicable law;

• Respond to lawful court, government, or regulatory requests;

• Enforce our agreements;

• Investigate fraud or security incidents;

• Protect the Services;

• Protect our customers, business, or the public; or

• Establish, exercise, or defend legal claims.

8. Automated Processing and Profiling

We or our service providers may use automated systems to:

• Detect potentially fraudulent transactions;

• Assess account or transaction risk;

• Recommend products;

• Personalize content;

• Analyze shopping activity; and

• Deliver or measure advertising.

We do not intend to make decisions that produce legal or similarly significant effects solely through automated processing unless permitted by applicable law and appropriate safeguards are provided.

Where applicable, you may request information about significant automated processing, object to certain processing, or request human review by contacting us.

9. International Data Transfers

Shopify and some of our service providers operate internationally. As a result, personal information may be transferred to, stored in, or processed in countries other than the country where you live.

Those countries may have data-protection laws that differ from the laws in your jurisdiction. Where required, we or our service providers will use recognized safeguards for international transfers, such as:

• Adequacy decisions;

• Standard contractual clauses;

• Data-processing agreements;

• Contractual protections;

• Your explicit consent, where appropriate; or

• Another transfer mechanism permitted by applicable law.

By using the Services, you understand that international processing may occur as necessary to provide the Services, subject to applicable legal safeguards.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfil orders;

• Maintain customer accounts;

• Provide customer support;

• Comply with accounting, tax, consumer-protection, and other legal requirements;

• Resolve disputes;

• Prevent fraud;

• Enforce agreements; and

• Establish or defend legal claims.

Retention periods depend on factors such as:

• The type and sensitivity of the information;

• The reason it was collected;

• Whether you maintain an account;

• Applicable limitation periods;

• Legal and regulatory obligations;

• Security and fraud-prevention needs; and

• Whether a dispute or investigation is ongoing.

When information is no longer required, we may delete, anonymize, or securely isolate it, subject to technical and legal limitations.

11. Security of Your Information

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against:

• Unauthorized access;

• Unlawful disclosure;

• Accidental loss;

• Misuse;

• Alteration; and

• Destruction.

Our safeguards may include access controls, authentication measures, secure hosting, staff-access limitations, service-provider controls, monitoring, and other measures appropriate to the nature of the information.

No security system, website, transmission method, or storage technology is completely secure. We therefore cannot guarantee absolute or “perfect” security.

You can help protect your information by:

• Using a strong and unique password;

• Keeping your account credentials confidential;

• Signing out of shared devices;

• Avoiding suspicious links;

• Contacting us if you believe your account has been compromised; and

• Not sending sensitive information through unsecured channels.

12. Data-Breach Response

If we become aware of a suspected personal-data breach, we will take reasonable steps to:

• Investigate the incident;

• Contain and mitigate the risk;

• Preserve relevant records;

• Work with Shopify and affected service providers;

• Remedy security weaknesses where reasonably possible; and

• Notify affected individuals, regulators, or other authorities where notification is required by applicable law.

The timing and content of any notification will depend on the nature of the incident, the information involved, the likelihood of harm, and applicable legal requirements.

If you believe that your personal information or Day One UAE account has been compromised, contact us immediately at support@dayoneuae.com.

13. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have some or all of the following rights:

Right to information

You may request information about:

• The categories of personal information we process;

• The purposes of processing;

• The sources of the information;

• The categories of recipients;

• Retention criteria;

• International transfers; and

• Significant automated processing.

Right of access

You may request access to personal information that we hold about you.

Right to correction

You may request correction or completion of inaccurate or incomplete personal information.

Right to deletion

You may request deletion of personal information where it is no longer required, consent has been withdrawn, processing is unlawful, or another applicable legal ground exists.

We may retain information where necessary to comply with law, complete transactions, prevent fraud, resolve disputes, or establish or defend legal claims.

Right to restrict processing

You may request that we limit the processing of your information in certain circumstances.

Right to object or stop processing

You may object to certain processing, including processing for direct marketing, profiling connected to direct marketing, or processing based on particular legitimate interests.

Right to withdraw consent

Where processing is based on consent, you may withdraw that consent at any time.

Right to data portability

In applicable circumstances, you may request a copy of information you provided in a structured, commonly used, machine-readable format or request its transfer to another controller where technically feasible.

Rights concerning automated decisions

Where applicable, you may request information about significant automated decision-making, object to certain automated processing, or request human review.

Right to opt out of targeted advertising or data sharing

Where applicable, you may opt out of processing treated as targeted advertising, sale, or sharing under relevant privacy laws.

Right to complain or appeal

You may contact us with a complaint about our processing. Depending on applicable law, you may also have the right to appeal our response or lodge a complaint with the appropriate data-protection authority.

These rights are not absolute. We may need to verify your identity and may decline or limit a request where permitted or required by law, including where fulfilling it would adversely affect another person’s rights, compromise security, interfere with legal proceedings, or conflict with record-retention obligations.

We will not unlawfully discriminate against you for exercising a privacy right.

14. Exercising Your Rights

To submit a privacy request, email:

support@dayoneuae.com

Please include:

• Your full name;

• The email address associated with your order or account;

• Your order number, where relevant;

• The privacy right you wish to exercise; and

• Enough information for us to identify the relevant records.

Do not send passwords or full payment-card details.

We may request additional information reasonably necessary to confirm your identity and protect your information against unauthorized requests.

Where permitted, an authorized representative may submit a request for you. We may require evidence of authorization and may also contact you directly to confirm the request.

We will respond within the period required by applicable law.

15. Marketing Choices

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us at support@dayoneuae.com.

Where SMS marketing is offered, you may follow the opt-out instructions provided in the message.

After opting out, you may continue to receive necessary communications concerning:

• Orders;

• Payments;

• Returns;

• Delivery;

• Account security;

• Policy updates; or

• Customer-support requests.

16. Children’s Privacy

The Services are intended for a general adult audience and are not directed to children who cannot lawfully consent to the processing of their personal information under applicable law.

We do not knowingly collect personal information from children in violation of applicable law. If you are a parent or legal guardian and believe a child has provided personal information to us improperly, contact us at support@dayoneuae.com so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share, as those terms may be defined under applicable law, personal information belonging to individuals under 16 for targeted advertising.

17. Third-Party Websites and Services

The Services may contain links to websites, applications, social-media platforms, payment services, or other services operated by third parties.

We do not control and are not responsible for the privacy, security, availability, accuracy, or practices of unaffiliated third parties. You should review the privacy notices and terms of any third-party service before providing personal information.

The inclusion of a link does not necessarily mean that we endorse the third party or its practices.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes to our business practices;

• New products or services;

• Changes to Shopify features or installed applications;

• Legal or regulatory developments;

• Security requirements; or

• Other operational reasons.

We will publish the revised policy on the Services and update the “Last updated” date. Where required by applicable law, we will provide additional notice or request renewed consent.

We encourage you to review this Privacy Policy periodically.

19. Complaints

If you have a question or complaint about how we process personal information, please contact us first at support@dayoneuae.com.

We will review your complaint and respond as required by applicable law. Depending on your location, you may also have the right to submit a complaint to the data-protection regulator or supervisory authority responsible for your jurisdiction.

20. Contact Us

For privacy questions, requests, complaints, or concerns, contact:

Business or legal name: Day One International Trading FZE LLC
Privacy and support email: support@dayoneuae.com
Business address: BC-891865 26th Floor, Amber Gem Tower, Ajman.
Website: Day One UAE online store